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The subsidiary Cerved Group S.p.A. has acquired a 70% stake in Clickadv S.r.l. which is active in the digital advertising sector
Milan, 13 April 2016 – Cerved Information Solutions S.p.A. (“CIS”; MTA: CERV), parent holding company of the Cerved group, the largest information provider in Italy, has today completed – via its subsidiary Cerved Group S.p.A. (“Cerved Group”) – the acquisition of a 70% stake in Clickadv S.r.l. (“PayClick”).
PayClick, founded in 2008 by Luca Formicola and two business partners, is active in the digital advertising space, and offers its clients performance-based marketing products and solutions under the PayClick trademark thanks to proprietary technologies. In 2015 PayClick reported Revenues of Euro 7.8 million and normalized EBITDA of Euro 2.35 million.